Business Books

The unexpected truth behind humanity’s most amazing inventions

Creativity is not only granted to great minds and geniuses, argues Kevin Ashton in his book “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery”. Anyone can create something new, as long as you’re willing to work hard and avoid assumptions, and withstand the wrath of vested interest.

In “How to Fly a Horse” Ashton reveals the unexpected truth behind some of humanity’s greatest creations.

From the secrets of DNA, first revealed by a long forgotten woman, to the stealth bomber that was born on a 25 cent bet, to the bicycle store where the Wright brothers set forth to “fly a horse"…

Ahston analyses the unexceptional people, plodding advances, many failures and innumerable ordinary acts that led to the world’s most astonishing innovations.

How do innovators meet and overcome resistance? Why do almost all companies stifle creativity? How do truly creative companies function?

Ashton mentions a variety of examples such as Mozart, the Muppets, Archimedes, Apple and a can of Coke to answer the question of how new things are created.

Listen to the audio in which Gateways Business Consultants MD Ian Mann reviews Kevin Ashton’s “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery”.


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