Business Books

The unexpected truth behind humanity’s most amazing inventions

Creativity is not only granted to great minds and geniuses, argues Kevin Ashton in his book “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery”. Anyone can create something new, as long as you’re willing to work hard and avoid assumptions, and withstand the wrath of vested interest.

In “How to Fly a Horse” Ashton reveals the unexpected truth behind some of humanity’s greatest creations.

From the secrets of DNA, first revealed by a long forgotten woman, to the stealth bomber that was born on a 25 cent bet, to the bicycle store where the Wright brothers set forth to “fly a horse"…

Ahston analyses the unexceptional people, plodding advances, many failures and innumerable ordinary acts that led to the world’s most astonishing innovations.

How do innovators meet and overcome resistance? Why do almost all companies stifle creativity? How do truly creative companies function?

Ashton mentions a variety of examples such as Mozart, the Muppets, Archimedes, Apple and a can of Coke to answer the question of how new things are created.

Listen to the audio in which Gateways Business Consultants MD Ian Mann reviews Kevin Ashton’s “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery”.


Recommended

by NEWSROOM AI
Read More
Learn to invest, then watch your money grow

Learn to invest, then watch your money grow

Ray White interviews Thobelani Maphumulo, author of "Invest Your Way to Wealth".

Want to get rich? Got R100? You don’t need millions to start

Want to get rich? Got R100? You don’t need millions to start

Bruce Whitfield interviews Anthea Gardner, author of "Make Your Money Work for You: Think Big, Start Small".

How to get a nice, fat tax refund from Sars (a guide for business owners)

How to get a nice, fat tax refund from Sars (a guide for business owners)

The Money Show's Bruce Whitfield interviews Daniel Baines, author of "How to Get a Sars Refund for Small Businesses".

How Christo Wiese became the richest in SA, and how it all came crashing down

How Christo Wiese became the richest in SA, and how it all came crashing down

The Money Show’s Bruce Whitfield interviews TJ Strydom, author of “Christo Wiese - Risk And Riches”.

Foreigners rule informal trading (outcompeting even Shoprite). Consumers win!

Foreigners rule informal trading (outcompeting even Shoprite). Consumers win!

About 20% of every rand spent in South Africa goes to informal stores, mostly foreign-run. GG Alcock on his book “KasiNomics".

You are dying – quite literally – for a paycheque

You are dying – quite literally – for a paycheque

Ian Mann on “Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance..." by Jeffrey Pfeffer.

Popular articles
Capitec Bank has the strongest brand of any company in South Africa

Capitec Bank has the strongest brand of any company in South Africa

Castle Lager came in second, followed by FNB, Black Label, Discovery and Vodacom, according to the 2019 Brand Finance report.

I haven’t saved. I intend to work well into my 100s - Leon Louw (FMF)

I haven’t saved. I intend to work well into my 100s - Leon Louw (FMF)

Bruce Whitfield talks to Leon Louw (Free Market Foundation) about his attitude toward money (hopes, fears, successes, failures...)

3 best JSE and offshore shares to buy, right now (by Anchor Capital)

3 best JSE and offshore shares to buy, right now (by Anchor Capital)

The Money Show’s Bruce Whitfield asks Henry Biddlecombe (an analyst at Anchor Capital) for his stock picks of the week.

Advisor scams pensioners out of R100 million with promises of 14% returns

Advisor scams pensioners out of R100 million with promises of 14% returns

Bruce Whitfield interviews Phillip de Wet (Business Insider), Robert Walton (Boutique Collective Investments) and Brandon Topham.

'I should have told the Sunday Times the pot smoking was irrelevant'

'I should have told the Sunday Times the pot smoking was irrelevant'

Investigative journalist Jacques Pauw says he's sorry for any harm caused in his article on Mkhwebane and her principal witness.

I decided to make this Rihanna song with my maskandi vision - Mbuzeni Mkhize

I decided to make this Rihanna song with my maskandi vision - Mbuzeni Mkhize

After South African star Mbuzeni Mkhize performed a remix of Rihanna's track 'Diamonds' she contacted him to collaborate with her.

What are the best investment options if you decide to go it alone?

What are the best investment options if you decide to go it alone?

Certified financial planner Paul Roelofse gives the lowdown on the money market, retail bonds and exchange-traded funds.