Business Books

The unexpected truth behind humanity’s most amazing inventions

Creativity is not only granted to great minds and geniuses, argues Kevin Ashton in his book “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery”. Anyone can create something new, as long as you’re willing to work hard and avoid assumptions, and withstand the wrath of vested interest.

In “How to Fly a Horse” Ashton reveals the unexpected truth behind some of humanity’s greatest creations.

From the secrets of DNA, first revealed by a long forgotten woman, to the stealth bomber that was born on a 25 cent bet, to the bicycle store where the Wright brothers set forth to “fly a horse"…

Ahston analyses the unexceptional people, plodding advances, many failures and innumerable ordinary acts that led to the world’s most astonishing innovations.

How do innovators meet and overcome resistance? Why do almost all companies stifle creativity? How do truly creative companies function?

Ashton mentions a variety of examples such as Mozart, the Muppets, Archimedes, Apple and a can of Coke to answer the question of how new things are created.

Listen to the audio in which Gateways Business Consultants MD Ian Mann reviews Kevin Ashton’s “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery”.


Recommended

by NEWSROOM AI
Read More
Right way to talk to strangers is with caution and humility - Malcolm Gladwell

Right way to talk to strangers is with caution and humility - Malcolm Gladwell

Ian Mann reviews Malcolm Gladwell’s new book, “Talking to Strangers: What We Should Know about the People We Don't Know”.

How Gavin Watson's Bosasa - born from ANC Women’s League – captured the State

How Gavin Watson's Bosasa - born from ANC Women’s League – captured the State

Bruce Whitfield interviews News24 Editor Adriaan Basson, author of "Blessed by Bosasa - Inside Gavin Watson's State Capture Cult".

'South Africans have to show greater respect for our farmers'

'South Africans have to show greater respect for our farmers'

“I spent a year travelling 100 000 km [crisscrossing SA researching farmers]. It changed my perspective,” says author Ivor Price.

How to build a business you can sell

How to build a business you can sell

Small business expert Pavlo Phitidis discusses his book "Sweat, Scale, $ell: Build Your Business into an Asset of Value™".

How to get a nice, fat tax refund from Sars (a guide for business owners)

How to get a nice, fat tax refund from Sars (a guide for business owners)

The Money Show's Bruce Whitfield interviews Daniel Baines, author of "How to Get a Sars Refund for Small Businesses".

How Christo Wiese became the richest in SA, and how it all came crashing down

How Christo Wiese became the richest in SA, and how it all came crashing down

The Money Show’s Bruce Whitfield interviews TJ Strydom, author of “Christo Wiese - Risk And Riches”.

Popular articles
Rights organisation wants Parktown Boys' High principal suspended

Rights organisation wants Parktown Boys' High principal suspended

Meanwhile, Enoch Mpianzi's family and the SAHRC's Buang Jones jumped over the Nyati Bush and River Break campsite fence.