What does Absa and Black Panther have in common?

It certainly fits with the contemporary view of the importance of the Continent, of building African identity… it’s going to be interesting to see if they tie in with Black Panther, or something like that.

Professor Nicola Kleyn, Gordon Institute of Business Science

After weeks of suspense, and wild speculation (pink!? orange!?), Absa has unveiled its new logo and tagline “"Bringing possibility to life".

The banks says it wants to emphasise its Africanness.

It changed its official name earlier this year from Barclays Africa to Absa.

Absa now trades on the Johannesburg Stock Exchange as ABG Absa Group Limited.

The Money Show’s Bruce Whitfield interviewed Gordon Institute of Business Science marketing expert Professor Nicola Kleyn.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I was not surprised that they stuck with red… a little more user-friendly, and contemporary… a message that says we focus on an African identity…

Professor Nicola Kleyn, Gordon Institute of Business Science

They had to legally change the trademark… I don’t think we can disentangle this… from the restructuring of the business…

Professor Nicola Kleyn, Gordon Institute of Business Science

Normally… we don’t care about a brand’s palette…

Professor Nicola Kleyn, Gordon Institute of Business Science

The Absa brand is rich in heritage… including the infamous Volkskas… it’s the end of an era… is it going to make a difference, not here in South Africa, but across their other markets…

Professor Nicola Kleyn, Gordon Institute of Business Science

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Recommended

by NEWSROOM AI
Read More
MTN to try out mobile money in Nigeria, its largest but most troubled market

MTN to try out mobile money in Nigeria, its largest but most troubled market

The Money Show’s Bruce Whitfield interviews MTN Group CEO Rob Shuter.

[Live, real-time experiment] Find out which food delivery app is SA's best

[Live, real-time experiment] Find out which food delivery app is SA's best

Andrew Ross of Chaos Theory experiments on-air to see which food delivery app is the best one to use.

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about Merc's stirring new ad.

'Advisors' sucker panicked South Africans into buying rubbish offshore property

'Advisors' sucker panicked South Africans into buying rubbish offshore property

The Money Show’s Bruce Whitfield interviews Ian Edwards of wealth manager Austen Morris Associates.

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

The Money Show’s Bruce Whitfield interviews Telkom Group CEO Sipho Maseko.

'I don’t spend much. I drive an old car. I’ve never been in debt'

'I don’t spend much. I drive an old car. I’ve never been in debt'

Bruce Whitfield interviews analyst Chris Gilmour about his attitude toward money (hopes and fears, successes and failures, etc.).

Popular articles
[LISTEN] DA MP Glynnis Breytenbach withdraws her candidacy for NDPP post

[LISTEN] DA MP Glynnis Breytenbach withdraws her candidacy for NDPP post

Breytenbach was one of 12 candidates shortlisted for the position.

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

SA is falling in love with Telkom Mobile (6.5m users, 50% up on 6 months ago)

The Money Show’s Bruce Whitfield interviews Telkom Group CEO Sipho Maseko.

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

Self-driving Merc returns to Chapman’s Peak to beat the bends in stirring new ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about Merc's stirring new ad.

Former state security boss Mo Shaik on why minister is revetting spies

Former state security boss Mo Shaik on why minister is revetting spies

State Security Minister, Dipuo Letsatsi-Duba, has announced that all agents and staff of SSA will be re-vetted.

'I don’t spend much. I drive an old car. I’ve never been in debt'

'I don’t spend much. I drive an old car. I’ve never been in debt'

Bruce Whitfield interviews analyst Chris Gilmour about his attitude toward money (hopes and fears, successes and failures, etc.).