Africa Connected with Standard Bank

Yenko puts an end to Ghana's taxi tensions

On a mission for Standard Bank’s Africa Connected, Lee Kasumba takes a drive with Yenko Taxi’s Kusum Appiah to gain insight into how the on-demand taxi service is putting an end to conflict between Uber and metered taxi drivers.

It’s hard to believe – but, in the first few weeks after its launch, Yenko – the local response to Uber – had been downloaded over 10 000 times with 800 drivers in its network. That’s a significant number, considering that the marketing budget was nothing to brag about.

On its way to becoming Ghana’s first choice for public transport, Yenko offers local taxi drivers the opportunity to earn as much as Uber drivers, giving them the same advantage that Uber currently has in the market.

We try to preserve the local taxi industry by putting them on a levelled playing field with Uber.

Kusum Appiah, Chief Executive Officer at Yenko Taxi

Similarly to Uber’s business model, Yenko enables customers to check the price before boarding a 'Yenko' taxi – putting an end to haggling over prices and, offering Ghanaians a safer alternative to meter taxis.

Because our fares are calculated on the platform based on time and distance – it’s a fair price.

Kusum Appiah, Chief Executive Officer at Yenko Taxi

Whilst Appiah works on scaling the business within Ghana, he believes that there is great potential for the business to succeed in other countries in Africa, in a way that other companies with private cars cannot.

We are looking to take this business Pan-African.

Kusum Appiah, Chief Executive Officer at Yenko Taxi

Click here to access the Africa Connected portal or click below to watch Lee's full interview with Yenko Taxi's Kusum Appiah...


Recommended

by NEWSROOM AI
Read More
Nollywood, exporting culture to the world

Nollywood, exporting culture to the world

Lee Kasumba's last stop in Port Harcourt for Africa Connected was to a movie set like few others!

Big on palm oil? Make your way to Port Harcourt

Big on palm oil? Make your way to Port Harcourt

Pan-African journalist, Lee Kasumba is on a fact-finding mission in Port Harcourt, Nigeria for Standard Bank's Africa Connected.

'Hospitable' Nigeria ready to make investors feel at home

'Hospitable' Nigeria ready to make investors feel at home

While in Port Harcourt, Africa Connected's Lee Kasumba met with Professor Steve Azaiki, coordinator of National Think Tank Nigeria.

Nigeria is oil. But it's also agriculture and, of course, Nollywood

Nigeria is oil. But it's also agriculture and, of course, Nollywood

Bruce Whitfield asks Lee Kasumba (Africa Connected) to recap her visit to Port Harcourt in Nigeria’s oil-rich Rivers State.

SA partnership holds the key to Port Harcourt's success

SA partnership holds the key to Port Harcourt's success

Pan-African journalist, Lee Kasumba is on a fact-finding mission in Port Harcourt, Nigeria for Standard Bank's Africa Connected.

Nigeria, moving the continent forward through trade

Nigeria, moving the continent forward through trade

In anticipation of her trip for Africa Connected, Lee Kasumba discovers how Nigeria is moving the continent forward through trade.

Popular articles
[WATCH] Can you do the Thuso Phala and Vosho as well as this little boy?

[WATCH] Can you do the Thuso Phala and Vosho as well as this little boy?

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

Feasibility study for Gautrain expansion completed but no approval yet

Feasibility study for Gautrain expansion completed but no approval yet

MEC for Transport Ismail Vadi says the feasibility study has been submitted to Treasury for consideration and formal approval.

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Magashule has never taken responsibility for anything says Mxolisi Dukwana

Dukwana accuses Magasshule of taking him to Saxonwold and asking him to sign a project over to the Guptas for R2 million a month.

Judge in Omotoso case dismisses defence application to recuse himself

Judge in Omotoso case dismisses defence application to recuse himself

Judge Mandela Makaula has dismissed the defence application saying it has no merit.

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

'As long as I'm mayor, I'm not going to sit back and watch criminals take over'

City of Johannesburg Executive Mayor Herman Mashaba says criminals cannot be allowed to threaten service delivery in the city.