ShapeShifter

Great coffee, but at what cost? How Jonathan Robinson aims to end exploitation…

Agnus is my favourite farmer! She’s in Kenia… She, probably, best summarises the story of ‘fair trade’… I really connected well with her… One of her kids was in school, but one was not… Why I’m here is to trade fairly with Agnus. If I do that she will be able to look after her own kids, and she would be able to sort her own life out… She put her own kids through school… she’s got a brick house, two cows, a TV… We browsed the last 10 years of photos since we’ve traded with her on her iPhone on Facebook… She’s taken responsibility for her own life, but it is exiting that we played some small part…

Jonathan Robinson, Bean There Coffee Company

We’re not driven hectically by profit; we’re driven by making a difference.

Jonathan Robinson, Bean There Coffee Company

Bean There Coffee Company is South Africa's first roaster of certified fair trade coffee.

Jonathan Robinson founded Bean There in his garage back in 2005.

Today, Bean There is run from two roasteries in Johannesburg and another in Cape Town.

Bean There sources all their coffee (120 tons!) directly from co-operatives made up of small-time farmers in Ethiopia, Rwanda, Kenya, Burundi, Tanzania and the Democratic Republic of Congo.

Arabile Gumede (in for Bruce Whitfield on The Money Show) interviewed Robinson for the weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I didn’t get into coffee because I was mad about coffee… I never thought I’d make a business out of it…

Jonathan Robinson, Bean There Coffee Company

I really wanted to get to know the communities we buy the coffee from… to make sure we were buying amazing coffee from communities we could impact long-term…

Jonathan Robinson, Bean There Coffee Company

We deal with an exporter… You can get properly burned...

Jonathan Robinson, Bean There Coffee Company

Coffee is quite well regulated…

Jonathan Robinson, Bean There Coffee Company

…I had success, but I looked for significance…

Jonathan Robinson, Bean There Coffee Company

My wife supported our family during the first couple of years when you’re not taking a salary and putting everything back into the business.

Jonathan Robinson, Bean There Coffee Company

Turnover is vanity. Profit is sanity. Cash flow is reality.

Jonathan Robinson, Bean There Coffee Company

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

The concept is not new, or a hipster fad. The Money Show’s Bruce Whitfield interviews Nude Foods founder Paul Rubin.

SPARK Schools provides Singapore-quality education for R19 400 per year

SPARK Schools provides Singapore-quality education for R19 400 per year

Our education system is poor, leading to a proliferation of private schools, most which are unaffordable even for the middleclass.

Private schooling for your kids (at a low price unheard of just a few years ago)

Private schooling for your kids (at a low price unheard of just a few years ago)

The Money Show’s Bruce Whitfield interviews SPARK Schools cofounder and CEO Stacey Brewer.

We’re in the business of serving black people with dignity - APM CEO

We’re in the business of serving black people with dignity - APM CEO

The Money Show’s Bruce Whitfield interviews Africa People Mover (APM) founder and CEO Tumisang Kgaboesele.

Meet Phumzile Langeni, tasked by the President to raise R1.2trillion (TRILLION!)

Meet Phumzile Langeni, tasked by the President to raise R1.2trillion (TRILLION!)

You may not have heard of Langeni, but she has one of the hardest and most important jobs in SA. Bruce Whitfield interviews her…

Like KFC? Of course you do! Meet Doug Smart, its Managing Director in Africa

Like KFC? Of course you do! Meet Doug Smart, its Managing Director in Africa

Bruce Whitfield interviews Smart who, at the age of 52, is retiring, and looking forward to a more “purposeful” second life.

Popular articles
Most common sex-related injuries and how to avoid them!

Most common sex-related injuries and how to avoid them!

Experts say vaginal tears, broken penises and the loss of foreign objects in the body are often seen in the ER

Radio powerhouse joins 702

Radio powerhouse joins 702

Richard Nwamba will host a new African music show between 16h00 and 18h00 every Saturday.

Celebrity chef Siba Mtongana gets vulnerable, opens up about money

Celebrity chef Siba Mtongana gets vulnerable, opens up about money

The Money Show’s Bruce Whitfield interviews Mtongana about her attitude to money (hopes and fears, successes and failures, etc.).

[LISTEN] Father shares how he shot the man who raped his daughter

[LISTEN] Father shares how he shot the man who raped his daughter

Johannesburg father, Chris says he had just come back from work when he walked in on an employee raping his 17 year old daughter.

Is the lovable Winnie The Pooh a boy or girl?

Is the lovable Winnie The Pooh a boy or girl?

A trending Twitter debate has left social media users arguing over whether Winnie the Pooh is a girl or boy.

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?