Elon Musk ('Richard Branson on steroids') is an unmatched marketing mastermind

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “hero” goes to Pretoria born-and-raised Elon Musk.

Musk’s SpaceX successfully launched his most powerful rocket ever last week.

The 23-story-tall “Falcon Heavy” is another milestone for one of the smartest humans alive.

Rice calls the successful launch – and the tons of coverage it received – an “unmatched stroke of genius”.

This week’s “zero” goes to “Debt Rescue”.

Watch the ad below to see if you agree:

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

Elon Musk, doing Richard Branson on steroids!

Bruce Whitfield

He clearly is a very natural publicity seeker… He spots an opportunity, and goes for it in spades!

Andy Rice

The playing of David Bowie… was perfect…

Andy Rice

You pay the same price for running a good ad than running a bad ad. So, why run a bad one?

Andy Rice

It’s shortcut advertising!

Andy Rice

Stop making ads that look like ads!

Andy Rice

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week fromBruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Venezuela inflation rate expected to top 1 000 000% by year-end

Venezuela inflation rate expected to top 1 000 000% by year-end

Venezuela – once as rich as Norway – is suffering an apocalyptic collapse without precedent.

What is a hedge fund?

What is a hedge fund?

The Money Show’s Bruce Whitfield interviews Fairtree Capital Portfolio Manager Jean-Pierre Verster.

4 tips for safely investing right now when everything is so hectic

4 tips for safely investing right now when everything is so hectic

Bruce Whitfield asks Personal Financial Advisor Warren Ingram for advice on how investors can safely navigate this hectic time.

Crazy things come true – Elon Musk on launch of most powerful rocket

Crazy things come true – Elon Musk on launch of most powerful rocket

The 23-story-tall rocket carried a Tesla Roadster as a mock payload. Bruce Whitfield interviews Techcentral Editor Duncan McLeod.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Ad guru Jonathan Cherry loves SpaceX’s new advertisement for a service that only exists in the head of Elon Musk.

Popular articles
[WATCH] Teen shoved off bridge by pal into river

[WATCH] Teen shoved off bridge by pal into river

A Washington teenager was badly hurt when her friend pushed her off the bridge after she said she didn't want to jump.

I've always known what space I wanted to be in - Trevor Stuurman, visual artist

I've always known what space I wanted to be in - Trevor Stuurman, visual artist

#NightTalk host Gugu Mhlungu chats to entrepreneur & multimedia visual artist Trevor Stuurman about his accolades and inspiration

Africa State of Mind: ''They call me the real Makoya' - Femi Koya, musician

Africa State of Mind: ''They call me the real Makoya' - Femi Koya, musician

In this episode of Africa State of Mind, musician Femi Koya chats to Lee Kasumba about leaving Nigeria to come to South Africa.

I've always said that stories are the mothers of all disciplines - Gcina Mhlophe

I've always said that stories are the mothers of all disciplines - Gcina Mhlophe

Phemelo Motene chats to the mother of storytelling & a poet to the masses, Gcina Mhlophe about what it means to share your stories

This is how the Pebbles Project is protecting kids that live in the Winelands!

This is how the Pebbles Project is protecting kids that live in the Winelands!

Fundraising and Outreach Manager at the Pebbles Project, Charmaine Gola, chats about the work they do & their focus on the youth

The nutritional, environmental & socio-cultural benefits of indigenous foods

The nutritional, environmental & socio-cultural benefits of indigenous foods

'You need to look outside your traditional shopping centers to actually eat traditional food in the city' - Mpho Tshukudu, author

ProKid described as a true family man who loved his mom

ProKid described as a true family man who loved his mom

His brother Sandile Mkhize says he promised ProKid that he will continue where he left off.

'The Suzuki Dzire is the perfect day-to-day runaround car' - Jacob Moshokoa

'The Suzuki Dzire is the perfect day-to-day runaround car' - Jacob Moshokoa

In the car feature, automotive journalist Jacob Moshokoa chats about his experience driving around with the Suzuki Dzire.

[LISTEN] Codeine addiction and abuse

[LISTEN] Codeine addiction and abuse

Member of the SASOP, Dr Eugene Allers chats about the causes behind addiction to over the counter medication.

Phemelo responds after listener congratulates her for speaking wonderful English

Phemelo responds after listener congratulates her for speaking wonderful English

'To congratulate me, and to make it seem like this is an accolade is extremely offensive because of our history' - Phemelo Motene