Elon Musk ('Richard Branson on steroids') is an unmatched marketing mastermind

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “hero” goes to Pretoria born-and-raised Elon Musk.

Musk’s SpaceX successfully launched his most powerful rocket ever last week.

The 23-story-tall “Falcon Heavy” is another milestone for one of the smartest humans alive.

Rice calls the successful launch – and the tons of coverage it received – an “unmatched stroke of genius”.

This week’s “zero” goes to “Debt Rescue”.

Watch the ad below to see if you agree:

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

Elon Musk, doing Richard Branson on steroids!

Bruce Whitfield

He clearly is a very natural publicity seeker… He spots an opportunity, and goes for it in spades!

Andy Rice

The playing of David Bowie… was perfect…

Andy Rice

You pay the same price for running a good ad than running a bad ad. So, why run a bad one?

Andy Rice

It’s shortcut advertising!

Andy Rice

Stop making ads that look like ads!

Andy Rice

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week fromBruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by THE NEWSROOM

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
‘I’d get slaughtered for this, but I think it’s possible to rehabilitate Gigaba’

‘I’d get slaughtered for this, but I think it’s possible to rehabilitate Gigaba’

Bruce Whitfield asks Business Day Editor-in-Chief Peter Bruce to speculate on President Cyril Ramaphosa’s Cabinet.

JoJo - struggling to keep up with demand - now has a turnover of R600 million

JoJo - struggling to keep up with demand - now has a turnover of R600 million

The JoJo brand has entrenched itself in the psyche of South Africans. Bruce Whitfield interviews its MD, Grant Neser.

What we learned from the Steinhoff failure (SA's largest corporate scandal ever)

What we learned from the Steinhoff failure (SA's largest corporate scandal ever)

The Money Show’s Bruce Whitfield interviews Perpetua cofounder Delphine Govender.

Crazy things come true – Elon Musk on launch of most powerful rocket

Crazy things come true – Elon Musk on launch of most powerful rocket

The 23-story-tall rocket carried a Tesla Roadster as a mock payload. Bruce Whitfield interviews Techcentral Editor Duncan McLeod.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Ad guru Jonathan Cherry loves SpaceX’s new advertisement for a service that only exists in the head of Elon Musk.

Popular articles
Minister Zwane confirms trips to Dubai and Switzerland

Minister Zwane confirms trips to Dubai and Switzerland

EWN parliamentary correspondent Gaye Davis says Mineral Resources Minister Mosebenzi Zwane received detailed and tough questions.

Zweli Mkhize 'taken by surprise' with latest cabinet reshuffle

Zweli Mkhize 'taken by surprise' with latest cabinet reshuffle

The ANC treasurer-general confirmed Mantashe’s comments that the President did not consult the ANC leadership on the reshuffle.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

[CARTOON] Poephol With a Taste For Strife

[CARTOON] Poephol With a Taste For Strife

EWN's Dr Jack & Curtis take a look at the Spur confrontation that has taken the country by a storm.

‘My worst fear is being 80 years old and poor’ – famed actor Dr. John Kani

‘My worst fear is being 80 years old and poor’ – famed actor Dr. John Kani

"My earliest memory of money is my father saying, ‘Why do you want to do this thing? How are you going to feed the family?'"

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

5 advantages of leasing instead of owning a car (lower monthly payments!)

5 advantages of leasing instead of owning a car (lower monthly payments!)

Want (or need) a new car? Dale Scorer (a wealth manager at AlphaWealth) reckons you should consider leasing.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...