The Science Of ...

Cheap flights to exotic destinations... no travel agent required!

You don’t need to go to the travel agent. You can just book it online.

Ross Kata, Expedia

We have a business called ‘HomeAway’, which is competing with Airbnb.

Ross Kata, Expedia

Online travel is the single largest component of e-commerce, according to Forrester Research.

Examples of websites with travel reviews and bookings include Expedia, TripAdvisor and Priceline.

The Money Show’s Bruce Whitfield interviewed Ross Kata (Expedia Area Manager for Africa, Indian Ocean and Israel) for his weekly “The Science Of” feature.

Kata discussed the ins and outs of online travel.

Expedia is an American travel company that owns and operates several global online travel brands.

It operates about 200 travel booking websites in about 75 countries.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

We partner well with the travel agencies in South Africa.

Ross Kata, Expedia

Travelstart is probably the leaders in South Africa amongst aggregation sites.

Ross Kata, Expedia

We try and use price as the first lever… Sometimes it works, but it’s not consistent…

Ross Kata, Expedia

We’ve seen how our Braamfontein reservations have picked up.

Ross Kata, Expedia

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.


Recommended

by NEWSROOM AI
Read More
Sneakers as investment? You bet! Yours may be worth more than you paid for it

Sneakers as investment? You bet! Yours may be worth more than you paid for it

The Money Show’s Bruce Whitfield interviews Tebogo Mogola, co-founder and Director at Sneaker Exchange Expo.

New online shopping website launches. Everything available is South African

New online shopping website launches. Everything available is South African

It just became easier than ever to buy local when shopping online. Bruce Whitfield interviews Proudly SA’s Eustace Mashimbye.

'No R10 coin yet. But it’ll be smaller than the R5 when it comes'

'No R10 coin yet. But it’ll be smaller than the R5 when it comes'

The Money Show’s Bruce Whitfield interviews South African Mint Managing Director Tumi Tsehlo.

'New law threatens to wipe out vaping in South Africa'

'New law threatens to wipe out vaping in South Africa'

The Money Show’s Bruce Whitfield interviews Zodwa Velleman, CEO at the Vapour Product Association of South Africa.

How to ace a job interview (and when to talk about money)

How to ace a job interview (and when to talk about money)

The Money Show’s Bruce Whitfield interviews Andrew Woodburn, Managing Director at Amrop Woodburn Mann.

How to make a 'TV' show (in the dying days of old-school television)

How to make a 'TV' show (in the dying days of old-school television)

The Money Show’s Bruce Whitfield interviews Cheeky Media Joint MD Yusuf Stevens.

Popular articles
Hits from the bong (it’s legal!)… then off to work I go?

Hits from the bong (it’s legal!)… then off to work I go?

The consequences of consuming dagga at home and showing up at the office high. Bruce Whitfield interviews a labour lawyer.

Tax ombud to probe Sars – yet again - after taxpayers complain

Tax ombud to probe Sars – yet again - after taxpayers complain

The Money Show’s Bruce Whitfield interviews Adv. Eric Mkhawane, CEO at the Office of the Tax Ombud.

[LISTEN] 'Lesufi has been attacking Afrikaans schools since 2014'

[LISTEN] 'Lesufi has been attacking Afrikaans schools since 2014'

The Freedom Front Plus says the Gauteng Education MEC has flouted school language policies and is destroying Afrikaans.

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

International law enforcement expert and former Drug Unit Commander Lobo das Neves says ruling opens a different can of worms.

Basic Education to introduce Kiswahili and coding to SA's curriculum

Basic Education to introduce Kiswahili and coding to SA's curriculum

Basic Education spokesperson Elijah Mhlanga spoke to Joanne Joseph on the Afternoon Drive to elaborate.

ConCourt rules dagga legal for private use, but what is private?

ConCourt rules dagga legal for private use, but what is private?

Associate Professor of Law at Wits University James Grant says the ConCourt did not define what private use was.