Black Friday is a thing, because everyone wants to be happy (and it’s not easy)

Strong materialist values are associated with a pervasive undermining of people’s wellbeing, from low life satisfaction and happiness to depression and anxiety, to physical problems such as anxiety, and to personality disorders, narcissism, and antisocial behaviour.

Tim Kasser, psychologist and author of The High Price of Materialism

On Friday (24 November), “wants” become “needs” (or “must-haves”).

Enraged people, nay “consumers”, will trample over each other to spend money they don’t have on discounted smartphones, handbags, and shoes (because you can never have enough shoes).

They’ll shout at poorly paid, overworked staff members.

Courtesy – already is short supply – will vanish.

People don’t matter – things do.

All you need is love

Game has a range of must-have tech… Zando has a range of must-have fashion items… Takealot has crazy discounts on a range of must-haves...

All these "must-haves" have this in common: you don’t need them.

Experiences are worth more than you imagine (and “stuff” is worth far less)

Over the past 10 years, study after study on the topic showed how life experiences gives us lasting pleasure.

Material things, however, don’t.

Experiences meet deep-seated psychological needs. They’re often shared, giving us a sense of connection, and also form a bigger part of our sense of identity.

If you’ve climbed Kilimanjaro, that’s something you’ll always remember and talk about, long after all your Black Friday gadget has gone to the landfill.

In an interview with 702’s Eusebius Mckaiser, clinical psychologist Dr. Helgo Schomer highlights how materialism and the accumulating of “stuff” endanger mental health.

I decided that I'm going to use that money for life experience instead of accumulating other things... It's been the most liberating thing I've ever done.

Nqobile, CapeTalk/702 listener

A Black Friday deal that can last a lifetime

There are several Black Friday deals that do not involve the accumulation of more stuff.

For example; this “Black Flyday” deal from Travelstart has many domestic and international specials.

Do you know of any other "experiential" deals such as the one above?

Let us know! Please leave a comment below…


702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
6 tips on how to avoid overspending this festive season

6 tips on how to avoid overspending this festive season

The Money Show’s Bruce Whitfield interviews Galileo Capital Personal Financial Advisor Warren Ingram.

DStv subscriber? ANN7 thanks you for the payday!

DStv subscriber? ANN7 thanks you for the payday!

Bruce Whitfield interviews Outa’s Wayne Duvenhage about his open letter to MultiChoice, who will pay ANN7 R245 million.

‘People believe there’s going to be a rapid economic turnaround’

‘People believe there’s going to be a rapid economic turnaround’

The Money Show’s Bruce Whitfield interviews independent Africa analyst Ronak Gopaldas.

How to start a career (or business) with no experience, money or support

How to start a career (or business) with no experience, money or support

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

Soldiers detain Robert Mugabe

Soldiers detain Robert Mugabe

Grace Mugabe may have fled to Namibia. Bruce Whitfield interviews political commentator Rashweat Mukundu.

13 random thoughts on living a happier, less materialistic life

13 random thoughts on living a happier, less materialistic life

Kabous le Roux shares 13 random thoughts he has on being less materialistic and living the good life right here, right now...

Popular articles
Investing in increasingly wealthy Mauritius (Africa’s most functional democracy)

Investing in increasingly wealthy Mauritius (Africa’s most functional democracy)

Bruce Whitfield interviews Nikiwe Bikitsha, who is on a fact-finding mission in Mauritius courtesy of Standard Bank.

 Law Society concerned with announcement on LLB accreditation

Law Society concerned with announcement on LLB accreditation

The Council on Higher Education announced that four universities are at risk of losing their accreditation for LLB.

SAB urges public to stop abusing free water at Newlands Spring

SAB urges public to stop abusing free water at Newlands Spring

There have been several reports of abuse of the facility, with a number of people tapping far more water than is allowed.

6 ways the new UIF bill benefits workers

6 ways the new UIF bill benefits workers

The broadened bill will see those who lose their jobs receive money for a longer period when they apply for unemployment benefits.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?